Pumpkin Cat Care Project
On this project we worked with a client, Pumpkin Pet Insurance.They gave us the task of exploring the relationships between pet owners and their pets. To narrow that problem space, we decided to find a way to help new cat owners know when their cat is sick and needs to see a vet.
Why? Cats are difficult animals to identify illness in. We want to help new cat owners, who may not have much knowledge about cats, care for their cats well.
Existing Systems
CheckUP urine testing kit PetMD Pet Symptom Checker
Research
With Pumpkin as a secondary stakeholder, we set out to do research with our primary stakeholders, new cat owners, and other secondary stakeholders consisting of more experienced cat owners. We gathered demographic information to make sure we designed for what the users really need. For example, gathering information about how much money they spent on their pets informed us that our solution should be cost friendly. Here is that information.
We conducted semi-structured interviews to gain detailed knowledge about how users care for their pets, and what pain points they have surrounding the topic of visiting the vet. After conducting interviews with both groups, we were able to create user personas and journey maps of who our target user is.
What's Next?: Design Ideation
We are currently in the process of outlining and wireframing two ideas storyboarded below.
